What was the first thing that came to mind when you heard the anatomy of content marketing strategy? It takes more than content to make a great content marketing strategy because keeping track of all the necessary marketing content components can be overwhelming. The anatomy of content marketing strategy is…

Aligning Your Content To Your Buyer’s journey When developing a marketing content, understanding the needs of your buyer is very essential for developing a very eye-catching content for their brand in every stage of the conversion process. To align your content to your buyer’s journey, it is expected to understand…

Digitalization: The Key to Business Growth Growth is crucial to the long-term survival of a business. It helps to acquire assets, attract new talent and fund investments. It also drives business performance and profit. One major way to grow your business is via digitalization. Technology is essential for day-to-day business…

Digital marketing keeps evolving, having strong direct relationships with customers is becoming more difficult as the online landscape is now even more cluttered with a lot of brands trying to reach digital consumers. …

Let’s start off by explaining what PPC stands for; Pay-per-click also referred to as PPC is commonly associated with first-tier search engines (such as Google Ads, Microsoft Advertising formerly Bing Ads, and Amazon Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay…

While there are many problems that can create or break a startup’s success, business intelligence is one area that is becoming increasingly important for companies of all sizes. Now more than ever data gathering and data analysis are central to the decision-making and success of any start-up. You need to…

Programmatic marketing is the modern way of digital marketing and according to Forrester and Baynetfuse, programmatic has started to account for the majority of all digital advertising spending from a few years ago onward into the future in most parts of the world and Africa will not be left behind…

Adleep is a programmatic advertising platform that allows advertisers buy ad placement on a set of publisher’s platforms through a Real-Time Bidding system (RTB). As a publisher on Adleep you happen to be in control of a whole lot around your ad unit creation and deployment. …

Consumer engagement is becoming more important than ever as we face busier lives, shorter attention spans, and saturated markets. The longer you can hold a conversation, the better. 93% of marketers say that interactive content is effective at engaging with consumers, versus static content which is 70% effective. If you…