Sportcliqs, the cutting-edge Sports app, has won the prestigious Boldest eGaming/eSports App Award at the 2023 Bold IV Awards. This remarkable achievement is a testament to the app’s groundbreaking features, innovative approach, and unwavering commitment to revolutionising the sporting and gaming experience for millions of players worldwide. …

It is very clear that the introduction of digital advertisements has Practically influenced and changed the way companies interact with customers. It has also led to the generation of a large volume of data that has been used for analysis and development of different machine learning models that can help do market predictions. Businesses spend billions of dollars annually to connect and engage with their target audience online, making digital advertising a crucial component of today’s marketing. Digital advertising may be advantageous, but if done incorrectly, it can also be a hazardous investment. …

Before starting marketing and selling your product, you must determine to whom you will sell it. You cannot market or advertise your product to anyone at random. It would be best to determine your target audience and who will most likely buy your product. What is a Target Audience? Target…

It is nearly impossible to scroll through social media without encountering some form of Influencer Marketing. It might feel like influencer marketing is a new thing that just gained popularity recently; however, it gained traction in the marketing sphere about 15 years ago with PayPerPost. …

Brand Reputation Management (BRM) is required to achieve balance and offset paddings, online brand reputation management where it is necessary. The reputation of your brand is a reflection of its position of trust and impact on the growth of your business. It (BRM) is the process of presenting your brand…

What was the first thing that came to mind when you heard the anatomy of content marketing strategy? It takes more than content to make a great content marketing strategy because keeping track of all the necessary marketing content components can be overwhelming. The anatomy of content marketing strategy is…

Aligning Your Content To Your Buyer’s journey When developing a marketing content, understanding the needs of your buyer is very essential for developing a very eye-catching content for their brand in every stage of the conversion process. To align your content to your buyer’s journey, it is expected to understand…

Digitalization: The Key to Business Growth Growth is crucial to the long-term survival of a business. It helps to acquire assets, attract new talent and fund investments. It also drives business performance and profit. One major way to grow your business is via digitalization. Technology is essential for day-to-day business…

Digital marketing keeps evolving, having strong direct relationships with customers is becoming more difficult as the online landscape is now even more cluttered with a lot of brands trying to reach digital consumers. …