It is nearly impossible to scroll through social media without encountering some form of Influencer Marketing. It might feel like influencer marketing is a new thing that just gained popularity recently; however, it gained traction in the marketing sphere about 15 years ago with PayPerPost. …

Brand Reputation Management (BRM) is required to achieve balance and offset paddings, online brand reputation management where it is necessary. The reputation of your brand is a reflection of its position of trust and impact on the growth of your business. It (BRM) is the process of presenting your brand…

What was the first thing that came to mind when you heard the anatomy of content marketing strategy? It takes more than content to make a great content marketing strategy because keeping track of all the necessary marketing content components can be overwhelming. The anatomy of content marketing strategy is…

Aligning Your Content To Your Buyer’s journey When developing a marketing content, understanding the needs of your buyer is very essential for developing a very eye-catching content for their brand in every stage of the conversion process. To align your content to your buyer’s journey, it is expected to understand…

Digitalization: The Key to Business Growth Growth is crucial to the long-term survival of a business. It helps to acquire assets, attract new talent and fund investments. It also drives business performance and profit. One major way to grow your business is via digitalization. Technology is essential for day-to-day business…

Digital marketing keeps evolving, having strong direct relationships with customers is becoming more difficult as the online landscape is now even more cluttered with a lot of brands trying to reach digital consumers. …

Let’s start off by explaining what PPC stands for; Pay-per-click also referred to as PPC is commonly associated with first-tier search engines (such as Google Ads, Microsoft Advertising formerly Bing Ads, and Amazon Advertising). …

While there are many problems that can create or break a startup’s success, business intelligence is one area that is becoming increasingly important for companies of all sizes. Now more than ever data gathering and data analysis are central to the decision-making and success of any start-up. You need to…

Programmatic marketing is the modern way of digital marketing and according to Forrester and Baynetfuse, programmatic has started to account for the majority of all digital advertising spending from a few years ago onward into the future in most parts of the world and Africa will not be left behind…