Top Digital Marketing Trends in 2020
The word is data-driven, make no mistakes about this. Digital technology has grown so large that it is now at the forefront of all global activities. In this light, we will be more explicit on what trends in digital marketing you should look out for or leverage on in 2020.
- Artificial Intelligence
AI as popularly called is a superior method of complexity and 2020 is a year where everyone will wake up to this reality. It’s sure going to be at the heart of all global businesses and industry in the future — and it’s already taking over many simple jobs.
AI is data-driven and it can easily analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services.
One everyday contact we have with AI are chatbots, you communicate with chatbots on several online platforms as though you are communicating with a real human person, they bring about prompting, resolve customer questions as programmed.
2. Programmatic Advertising
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.
According to Statista, the timeline presents the advertising revenue in Nigeria from 2012 to 2016, with a forecast until 2021. The revenue is expected to grow from 565 million U.S. dollars in 2016 to 793 million U.S. dollars in 2021.
It is an effective form of AI when it comes to marketing as it enables you to showcase your services to specific audiences and at specific times.
3. Video Marketing
Video marketing is one of the most valuable marketing trends in digital technology if not “the” main trend currently and will remain on the top radar for many years to come owing to its ability to capture the attention of the target audience. This shows the value of incorporating video ads into your digital marketing strategy for 2020
According to Single grain;
● 70% of consumers say that they have shared a brand’s video
● 72% of businesses say that video has improved their conversion rate
● 52% of consumers say that watching product videos makes them more confident in online purchase decisions
● 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video
If your site includes video, it is more likely to drive organic search results compared to text. Why? Because people find video content more compelling, & engaging. Google pushes pages that include videos higher in the rankings.
4. Influencer Marketing
Influencer marketing is a type of word-of-mouth marketing that focuses on using key-opinion-leaders(KOLs) to amplify your brand message to a larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels.
KOL marketing are very effective compared to corporate advertisements due to some of the following metrics;
● 67% of online users trust KOLs opinion about a product than what the brands themselves have to say.
● 56% have made purchases due to a KOL’s recommendation.
Influencer marketing is seen as a more authentic form of visual advertising
Wrapping Up:
So, there you have it — our definitive guide to the 4 most important digital marketing trends you can’t ignore in 2020.
As John F. Kennedy once said: “Change is the law of life. And those who look only to the past or present are certain to miss the future.”
