Top 5 Programmatic Advertising platform to look out for in 2019 and beyond.
Top 5 Programmatic Advertising platform to look out for in 2019 and beyond
The entry and growth of the internet over the years have improved online marketing, this has really helped brands get more visibility and sales over the years.
A programmatic advertising platform enables marketers and advertisers to automate the purchase and management of their digital ad campaigns. This includes media buying, ad placement, performance tracking, and campaign optimization. Many platforms also offer an editing tool to design campaign creatives.
Now, let’s take a look at those programmatic advertising platforms to look out for in 2019 and beyond:
- Justagit ADX
Justagit ADX is a programmatic advertising platform that allows advertisers to connect with their audience on various publishing platforms while helping publishers monetize their traffic. They boast of a very transparent and real-time Bidding system that helps advertisers make the most of their budget and help publishers make the most of their Websites and Mobile App.
It is an easy to use platform where both advertisers and publishers have access to a self-monitored dashboard. Here an advertiser can decide when, where and how they want their ads to show even with a low ad budget, also you can effectively run your ads alongside bigger brands using Justagit ADX.
With a vast array of flexible bidding options for advertisers, these features include CPM, PPC, CPC, CPA, CPV, etc.
2. DoChase
DoChase is an ad exchange platform that gives publisher the opportunity to interface with various publisher worldwide and vice versa. Dochase uses ad verification technology to block unsafe ads, malware, and deceptive adverts from harming your website. Your website is safe and earnings secured.
Hyperlocal targeting is a feature on DoChase that enables you to optimize your advertising budget by targeting only the right customers at the right place and right time. They combine AI and machine learning to enable you to identify the audience and deliver your advertising efficiently and effectively
3. SmartyAds
SmartyAds offers a full-stack programmatic advertising ecosystem to cater to brand, agency, publisher, and app developer needs. This ecosystem consists of a Demand-Side Platform (DSP), Data Management Platform (DMP), Supply-Side Platform (SSP), and an ad exchange. SmartyAds also offers a white-label solution that allows brands to build their products on top of it.
The platform enables advertisers to run display, in-app, video, and native advertising campaigns across desktop and mobile devices. Features such as ad creation tools, robust analytics, and rich targeting capabilities help advertisers with inventory selection, ad placement, and campaign management.
SmartyAds’ header bidding solution allows publishers to run pre-bid auctions to sell the ad inventory at a premium price. App developers can use the platform to run in-app ads in formats such as rewarded video, native, banner, and playable ads.
4. PubMatic
PubMatic offers solutions for both — brands and publishers. Advertisers can access a high-quality ad inventory through PubMatic’s private marketplace. The media buyer console helps advertisers plan and manage programmatic direct campaigns across different ad formats and channels. PubMatic’s fraud-free program refunds a credit amount in case an ad fraud is detected. Advertisers can use the real-time analytics feature to optimize the campaigns.
Using RTB advertising technology, publishers can get the highest yield on each impression. The ad quality feature scans the creative automatically and manually to prevent security violations and ensure the publisher user interface (UI) doesn’t get messy.
5. Simpli.fi
Simpli.fi Programmatic Marketing Platform is a localized programmatic platform that allows advertisers to buy ad inventory on multiple RTB ad exchanges. Simpli.fi has developed its proprietary DSP, DMP, and SSP, among other data technologies.
Advertisers can build audiences on various criteria such as device, OS used, browser, geography, intent-based search data, etc. You can import their CRM data to enhance audience targeting. The audience can be further optimized on the search and contextual keywords, IP data, frequency capping, CRM data, etc. You can also use the look-alike and search-alike modeling to expand your audience base.
Simpli.fi’s reporting suite provides over 60 in-built report templates and lets you generate ad-hoc reports or schedule customized reports
Bottom line; these programmatic platforms are a go-to for ads as an advertiser who wants to make sales.
