The competition for attention and acquiring more customers is intense. So, you need to adopt different marketing tactics, including email marketing, to help you beat the competition. For this, we will explore the top email marketing best practices you can start using today to maximize your return on investments (ROIs).
Incorporating an email marketing strategy into your marketing mix is vital because it provides optimal ROI. Also, emails in your digital marketing toolbox will help you reach a broader target audience who is ready to buy your offer. As a result, you will drive more web traffic, boosts sales, and increases your income.
In this article, you will learn practical email marketing tips you can start using today to maximize the return on investments (ROIs) of your startup.
- Grow Your Email List
An email list is a library of email addresses collected overtime through your blog or website, and other marketing channels. These email addresses represent people who willingly subscribed to your mailing list to receive promotional emails, newsletters, and other related marketing messages.
So, to make gains with email marketing, you need to grow your list or email subscribers. You need to expand your list to enable you to build trust with a massive audience and make money off it.
- Create Click-Worthy Content
Email marketing without compelling content won’t get you anywhere. People only subscribed to your list to receive value from you, of which helpful content is the target. It helps increase email opens.
Every subscriber is looking for a solution to a problem, so be the solution by providing useful content via emails. When you give your subscribers what they need to make their lives better, you become their go-to for information. That is why you should consistently create click-worthy content.
- Use Emojis and Videos in Your Emails
Emojis and videos are among the best digital marketing elements for increased engagement and traffic. So, if you can, add irresistible videos and relevant emojis in your email subject lines. Why? These marketing assets will make your emails more compelling and interactive.
Video marketing has become a highly effective form of content strategy for marketers in recent times. Videos increase engagement because they grab users’ attention and make them click. They are just as interactive as emojis.
As an integral part of digital marketing, email recipients find videos more relatable and exciting.
- Optimize Your Emails for Mobile Devices
Why should you optimize your email campaigns for mobile? Because consumers are always using their mobile devices. They treat their phones like their best friend forever (BFF). However, mobile marketing is so effective because it lets you obtain valuable user data for marketing purposes.
The information you collect allows you to target buyers effectively based on geographical location, age, interests, and other useful marketing metrics. These system indicators will help you to reach your marketing persona with targeted, customized messages.
- Add a Sustainable Sales Funnel into Your Email Marketing Strategy
Using email marketing sales funnel for your startups is a fantastic way to move subscribers from one stage to the other. It enables you to carry potential buyers through the purchasing funnel and qualify them as leads and paying customers.
In other words, a sales funnel, also called a revenue funnel or purchase funnel, is the buying process that helps you guide consumers on the journey towards your conversion objections. A well-defined funnel explains the conceptual consumer journey and gives you insights into the challenges and buying behavior of your target buyer. Nevertheless, you can stimulate sales with an email marketing strategy in several ways, such as with promotional email campaigns.
Email marketing is one of the best tactics for growing your startup faster. It has always been a profitable marketing tip and will continue to grow in popularity. They are also one of the best ways to reach customers and potential buyers. It helps you nurture prospects to quality leads. Thus, there are more benefits to using emails in your marketing strategy for your business. So, apply the five-pointers above to scale your startup.
This article is brought to you by Baynet Fuse Limited, an Online Media and Digital Advertising Company in Nigeria.