Top 3 Types of Video Campaign
Video has proven to be king in conveying content and video advertising has been leveraged on by brands in conveying information to their audience in an apt easy to remember form.
The first video ad display was said to date back to 1941 when the first video ad was displayed on a billboard during a baseball game in New York. All industries are taking advantage that comes with video advertising due to the fact that it keeps the audience glued to viewing the contents.
TYPES OF VIDEO ADS
For several purposes, brands use different types of ad formats when choosing to run a video advert.
Here are the types of video ad format you can choose to leverage on;
- In-Stream Video Ads format
eis the kind of video ads found in between either when you are about to watch a video, before or in between the video content, these video ads work best on Youtube. The major challenge using this form of video advertising is that it automatically disrupts people from watching the content that they actually went to a link or website to see. However, for advertisers, in-stream video ads give the unique opportunity to get their product seen.
In some games, ad campaigns are seen at some specific stages of playing the game.
- Out-Stream video Ads format
As the name implies this are video ads that are not tied to another video to run, it is simply a programmatic video ad placement that places your video ads at different corners on a blog-post. This placement is often paid for through the digital marketing method known as programmatic advertising so instead of using a video player that could disrupt people from what they actually went to see, out-stream video ads format uses impressions via standard ad placements on corners of pages or within a written article. They’re easy to view, and they don’t interrupt other video content.
- Video Animation
Everyone loved cartoons at one point or the other in our growing-up days and many still do. The animation video format is the most recent and most interesting form of video advertising. It is an amazing tool when trying to capture the attention of your audience and to prompt them into action. They will easily get engaged with your story because it is like bringing back the old days of watching our favorite cartoons; and moreover, it is way cheaper than other videos. The main aim is to share a message that interacts, compels, persuades, and convinces your audience to take action.
Basically, choosing to run video ads on any format will not only compel your audience to take action, but you can also be assured you have their attention whenever your Video ads pop up when they use the internet.
