The proper use of animation in UX Designs
The use of animation has been so infused in modern technologies, and we have seen many animation dimensions been used for adverts for many years.
If there be anything most apparent in the rich and long history of animation, it’s that moving graphics and images have always been captivating to audiences. Especially due to its versatility to be able to bend the laws of nature to create a positive and engaging experience for website users.
Designers must have a clear understanding of not just the benefits, but also the principles of incorporating animation into UX design.
This article discusses the principles of using animation in UX design, including the top rules for maximizing the benefits moving designs can deliver to brands.
- Animation and a compelling storyline: One consideration in using animation is to create compelling emotions that users can relate to, so using animated elements is an effective way to ensure a positive response from users.
At Baynet Fuse we are of the opinion that as little as small movements on the interface can improve users’ experience as they use a product. By carefully choosing which animated elements to incorporate, designers can spark lasting emotional impressions and responses from users, all of which can benefit their website or app in the long run.
2. Size and weight: As we know, most objects in the real world have size and weight. These dimensions give an object what is called a center of gravity and this has an influence on how it moves and rotates.
Components also have a size and weight and this, in turn, is used to determine, for example, hierarchy. Similar to the real world, our natural go-to is to use the center of a component as its center of gravity. This is both functional and realistic. It is also possible for the center of gravity to shift as its size changes.
3. Staging: Staging involves setting up a scene in order to emphasize characters, objects or events. This could be done in several ways such as lighting, music or camera movement. Staging could also be used to build anticipation.
A classic example of the staging principle in interface design is a loading icon. Not only does this solve a technical problem, but it also lets the user know that the “stage” is literally being set. Furthermore, the actual design of the loader could be used for staging as well; giving the user a glimpse into the type of content they could expect.
Lastly, Notifications are the signs attracting users’ attention to the updates in the app. Supported by unobtrusive animation, notifications become even more noticeable and set higher chances that users won’t miss important information.
