Mobile Marketing- Who is in?
Online marketing has spanned for many years thanks to the innovation of the internet, now we can access all of our choice sites from our own comforts. Online marketing has always been on personal computers but with the invention of smartphones, the internet could be accessed cheaply and easily anytime anywhere. According to reports over 85% of the world, population uses an internet-enabled smartphone or tablet of most age ranges.
Mobile marketing is at the forefront of digital marketing for the following reasons,
1. Ease of use
Whether a campaign uses SMS, EMAIL or MMS, the messages are often short, simple and precise to the point. This increases the likelihood of the mobile audience reading the entire text, and provides a link to make purchases or prompt action from the text directly.
2. Conversion Ease
The aim of all brands is a conversion, a prompt in action and mobile marketing is the strategy because many people go around with their mobile phones unlike carrying their pc around. This shows that online user’s experience is not limited to when they are sitting in front of their computers, most buying and selling transactions occurs via a smartphone interface. We, therefore, admonish brands who want to make significant sales to bank on bringing their brands into the mobile phase.
3. Visibility/Variability
Smartphones are always on the go with the users, anywhere they go their smartphone goes compared to their computers, therefore brands should see this as an opportunity to harness smartphone advertising platforms as a leverage edge to always be a part of the audience. Here you have the domino effect. Since mobile content can be easily shared among users, mobile marketing enhances the potential for virality, or a piece of content — usually a video — “going viral.” Users more than likely will share good information and offers with their friends and family, so companies get a lot more exposure with no extra effort.
The Bottom line is that mobile marketing is an effective way of interacting with your audience without really having to talk. Not only will you save money by utilizing the benefit of text messages, but you will also gain business opportunities by offering time-sensitive deals with your advertisements to create a sense of urgency. Take advantage of the mobility of our smartphones and grab your consumer’s attention with your message.
