Importance of Influencer Marketing to Business
It is nearly impossible to scroll through social media without encountering some form of Influencer Marketing. It might feel like influencer marketing is a new thing that just gained popularity recently; however, it gained traction in the marketing sphere about 15 years ago with PayPerPost. PayPerPost, the first marketplace to pay bloggers for branded content, launched with quite a bit of public speculation.
Influencer marketing is a form of the social media marketing that involves a brand collaborating with an online influencer to market one of its products or services.
This form of marketing involves a brand’s recruitment of social media influencers with established credibility and an audience to discuss or mention the brand in a social media post.
It may be framed as testimonial advertising.
Influencer marketing works because of the high level of trust that social influencers have built up with their following. Their recommendations serve as social proof to your brand’s potential customers.
Some importance of influencer marketing includes;
- Influencer marketing improves brand awareness: Influencer marketers broaden a brand’s reach and market positioning, causing social media users to learn more about the brand, product, or service it provides.
- It provides vast visibility and reach: Brands and marketers can create highly effective influencer campaigns that reach millions of consumers by collaborating with the right influencers.
- Influencer marketing helps your brand build trust and show authority: When a celebrity, social media personality, or industry expert promotes a brand on social media, the brand gains instant credibility. Simply put, if an organization can get an individual with industry authority to notice and recognize its brand, it fosters a perception that the brand is a trustworthy company and an industry leader, based on the influencer’s sentiment and endorsement.
- It helps reach the brand’s target audience and drive purchasing decisions: Influencers who promote or mention your brand on social media increase sales. As social media has become more prominent, so has its ability to reach your target audience. If your brand wants to increase sales, influencer marketing can help you significantly increase your sales figures.
Influencer marketing is here to stay and will only grow more in the coming years.