How to Set and meet Social Media Goals
Are you having issues prioritizing your social media goals? Well, you are not in it alone. Most business owners have the issue of balancing their social media handles to tailor with their business goals.
These feelings are mutual.
Because there are really no concrete goals since company goals and ideas vary from one company to the other. At that, it is still important to set some parameters that would guide your social media strategies and also influence your ad campaign decisions.
How important is it to set social media goals?
No marketer ignores the essence of setting goals, as it gives a distinct direction.
You know why?
Below, are some ear-marked reasons why Social Media goal-setting is vital.
- Goals hold you responsible
Whether you’re working on behalf of your company or as a digital marketing agency, there’s a growing expectation for marketers to discuss social media ROI with their bosses/clients.
Social media has the unfortunate reputation of being a time-sink among some critics. By defining goals, you’re able to point to the specific steps and actions you’re taking to meet your business’ needs and justify your role.
2. Goals guide your budget
Having a well mapped out plan helps you have a discreet spending routine, as you know what you have in place for ads campaigns, giveaways, and any other things. Settings will help you know what programmatic platform you want to run ads on and the ones you are omitting.
A well-planned budget gives a direction of where to spend on for the business maybe you’re laser-focused on content creation. Perhaps you want to go all-in on Facebook ads.
3. Goals encourage marketers to pay attention to data
Here, we’re all about social data.
And we encourage marketers and of small and large businesses to take a data-driven approach to social media. Data boils down to so many parameters on social media.
Social media objectives are contingent on KPIs and metrics. Putting together a high-performing campaign means understanding what’s moving the needle in terms of engagement, clicks, and revenue.
What are the goals to actually work on?
Having known the importance of social media goal-setting, let’s briefly point out the goals to actually work on.
- Brand awareness: Brand awareness is about your brand becoming relevant to potential buyers. This means posting regular quality content that answers the questions your customers are asking. That content includes links to blog posts, infographics, statistics, and relevant articles. But don’t forget to show the world who your brand is by posting photos of employees, the office, and company events. You can also post humorous, relevant memes that support your brand. This will help build a connection with customers.
- Public Relations: By following the company’s mentions you can easily track and give feedback to your audience based on what their queries are about. This is a form of customer service that way you can improve the relationship between your customers and your brand.
- Brand loyalty: Brand loyalty has always been one of the most important factors in companies looking forward to long term growth and relevance. In the past, companies relied on word of mouth. Now, social media provides an entirely new platform where brand loyalty can be shared with thousands of people in real-time.
On social media, a satisfied customer can prove beyond doubt to the world that you provide value.
- Social media marketing: This is a multi-faceted approach that, when used properly, can help grow your business by creating brand awareness, engaging with customers, and finding new customers. It is, however, impossible to be everywhere, which is why you need to find the social media channels that are right for your company and your brand. For instance, 90% of Instagram users are younger than 35. But even if that’s your target market, it still doesn’t mean Instagram is the right channel for your brand.
In Conclusion, Social Media is the home for all forms of audience engagement.
