How do Twitter Ads work?
Like Facebook, Twitter is geared at not only improving effective reach and connections but also at improving both small and large business online marketing opportunities.
Through Twitter Advertising you can promote your business-account or a single tweet with targeted keywords, tweet placement or account appearance.
So easy and flexible! Like Justagit ADX
First, Twitter advertising is cheaper than many other Pay Per Click (PPC) options. Setting up a PPC campaign using Google Adwords can be very costly due to the popularity of some keywords.
Second, the followers you earn from a Twitter campaign are real audiences. They saw your advertisement because Twitter classified them to be within your niche. This takes out the assumption of ‘maybe or maybe not’ if they saw your ads, that way you can be sure that you will be getting interested buyers.
So, how do Twitter Ads work? A step-wise approach.
- Set up a Twitter Ad account
To be able to promote your Ads on Twitter you must be a registered Twitter user then you are eligible to create a Twitter Ads account. Setting up a Twitter ads account is simple and easy. After the creation process, click on let’s go
2. Choose your objective
Twitter ad campaigns are based on specific business objectives, so the first thing you need to do is decide what you want to achieve with your Twitter ads. Think carefully, because the campaign objective you choose determines which engagement types and actions you’ll pay for.
You could decide to opt-in for the following parameters;
- Tweet engagements: You can promote the rate of engagement on each tweet. You will be billed per engagement for all engagement types — retweets, replies, and so on — but only on the initial engagement with each user.
- Followers: You want to build your Twitter audience. You’re billed for each new follower, but not for other engagements, like retweets and likes.
- Website clicks or conversions: You want people to go to your website and take action. You’re billed per click.
- In-stream video views (pre-roll): You want to run a short video ad at the start of videos from Twitter’s premium content partners. You’re billed for each video view.
- App installs: You want to prompt people to install your app. You’re billed for each app install.
- Awareness: You want a specific number of people to see your Promoted tweet. You’re billed per 1,000 impressions.
- Promoted video views: If you want to put up video adverts. You will be billed for each video view
3. Set up your ad group and bidding
Once you’re on the Create your ad group page. This ad group is a sub-category of your campaign. Being a first-timer using Twitter ads campaign, you can probably stick to one ad group as a way of testing the waters. But as you get more comfortable with Twitter ads, you can split up your campaign to target different audiences, test different budgets, use different creative and timing, just like Justagit ADX.
You choose how much you’re willing to pay for each interaction (engagement, video view, etc.) more like price bargain. If you choose automatic bidding, Twitter will help you set your bid automatically to get the best results at the lowest price based on your budget. This is an easy way for new Twitter advertisers to get started and learn how Twitter bidding works.
4. Target your audience
Like Justagit ADX, Twitter offers a number of targeting options to help you choose the right audience for your ad and maximize your budget.
You’ll start with demographic targeting, defining your audience by gender, age, location, language, and choiced technology.
The geographic targeting lets you get as specific as a particular metro area or even postal code, or as broad as a whole country. The technology component allows you to target by device, carrier, or OS version.
- Launch your campaign
Finally, review all the options you’ve selected, and click “Launch campaign” to launch your ad.
Lastly, Twitter Ads campaign runs smoothly and easily like Justagit ADX with a high potential rate of reaching your target audience.
