Concept of Influencer Marketing.

Concept of Influencer Marketing.

CONCEPT OF INFLUENCER MARKETING

Welcome back friends, today we would be taking you through influencer marketing. So, if you are looking to partner with an influencer then every information in our discussion today will be very elementary and easy to grasp, even if you are new to the influencer marketing this article would help you drive the idea home more easily.

The introduction of social media platforms has enabled more connections between individuals from varying locations.

In the most elementary way, Influencer marketing is simply a way of marketing your products or services in which an individual who has a very large number of online followers endorses your product or the services you render by telling their online followers the values of your product and or services.

They are some highlights to consider, and they include;

• RESEARCH

This is that point where you ask yourself questions like;

• what social media influencer do I want to partner with?
• What follower range am I looking out for, is it those with 5000–15,000 followers or higher?
• What type of content do they post on their pages?
• What is the cost of partnering with the influencer with respect to your budget?
• what is the number of followers they have compared to their engagement level?

After having outlined these questions properly, then you go ahead and hire a digital marketing firm that would be tasked to follow your outlined metrics in providing you with influencers within your chosen range.

• Right Channel

Just like finding the right influencer, selecting the right channel is important! For example, different social media platforms attract different demographics, if you are looking for a younger audience (13 to 24-year-olds), you should probably check out an influencer on Snapchat and Twitter, if you looking for people a bit older, you should look at Instagram, Facebook and Twitter inclusive. B2B brands would most likely go with LinkedIn and Facebook while bloggers outreach is important for all types of businesses.

• Future-term Strategy

A Future Term relationship is a good idea when considering Influencer Marketing. Influencers themselves prefer having a longer-term contract and stable partnership with a brand instead of moving between brands and thereby confusing their audience in the process. Also, influencer marketing is something that has come to stay, most big companies now have job positions specifically designed to handle influencer marketing.

Conclusion

Be sure to find out that the influencer you want to endorse has genuine followers and not bought followership. This is important.