Concept of Email Marketing
You have heard the word “email marketing” severally or maybe this is your first time hearing about it.
What really does “email marketing” mean? Email marketing is basically the way of using emails to promote your brand/business/services and also in developing relationships with your clients and customers.
Interactive emails would enable you to stay true with your customers/clients and an easy way to relay updates with them like a new stock of service or solutions.
Why then should I implement an email strategy?
Truly, there are several reasons why you should make email marketing one of your topmost priorities, but here we bottle them down to the top 3:
1. Email is the #1 commercial communication channel. Did you know that at least 89% of consumers and clients have an email address and they check their email on a regular daily basis? What does that show? That means you can communicate with your consumers from any end.
2. You very own your list. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
3. Email just converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 4400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
What are the possibilities that it will be an effective campaign?
When it comes to connecting professionally and disseminating information email marketing still holds the rails and according to a study conducted by hostpapa;
- 94% of Internet users use email, while only 61% use social media 75% of adult online users say that email marketing is their preferred marketing method
- the “opt-in” feature of email allows marketing by consent email marketing allows targeting by demographics (age, income, etc.) email messages have a much wider range of formatting possibilities than social media messages
- email offers more reporting and analytics capability, such as click-through rates, open rates, bounce rates, and conversions
In conclusion, email marketing is a more sure way of involving your customers.
